Tagstrategic leadership

We are all in sales

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We may not always like to admit it, but sales are a fundamental part of everything we do in the workplace. Whether we work in product development, HR, project management, or customer service, we are selling—ideas, solutions, concepts, and, not least, ourselves. Yet, many people draw a distinction between «those who sell» and «those who don’t.» This is a misconception that we, as leaders, must...

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