About Erlend Tiller

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I’ve worked as a leader for nearly half a lifetime, specializing in strategy, communication, marketing, and branding. My experience includes roles as a communications manager/CCO, marketing manager/CMO, strategic advisor, journalist, and ad agency professional.

This blog is a bit of “professional nerding” at a relatively high level. I’m fully aware that not all the ideas here are equally accessible—or fully thought through, for that matter. I frequently revisit and make small adjustments to already published articles as I reflect further on things. Take everything you read here with a pinch of salt, and form your own opinion.

All articles on this site are originally written in Norwegian, published on my norwegian website erlendtiller.no, and later translated into english by assistance of OpenAI.

I don’t have all the answers, but I think I’m pretty good at asking the right questions.

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